Sales & Marketing

The AAP team is a unique group of marketers and industry veterans with a diverse network of the brightest minds in metrology.
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Capital Equipment Sales

We offer a fresh approach via digital marketing capture to drive metrology equipment sales.

The AAP team consists of metrology industry professionals and marketing executives with a diverse network of experts in our space. We operate with a global mindset and a collaborative culture. We work to deeply understand end user applications and are driven to ask better questions in the pursuit of creating the best B2B partnerships for our customers.

Target Identification
Campaign Development
Communication Sequencing
Solution Identification
Demonstration Planning
Follow Up
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Time is money. Expertise saves time.

We leverage years of experience and industry knowledge across a diverse network of industry veterans to help our customers carefully scope their metrology needs. We pride ourselves on finding the right solution for the current application while allowing for scalability and flexibility as the end user's part portfolio expands.

01We are able to give truly independent advice

We take a unique approach that comes from years in the marketing space combined with expertise in targeting the right engineering and quality groups for exact application matches.

02We live and breathe the digital space.

We have identified quite a bit of low hanging fruit here in the capital equipment digital marketing space and although we do deploy some traditional marketing tactics, digital is our expertise.

03We’re here to help during market volatility

Iterative approaches to corporate strategy foster  thinking to further the overall value proposition. Our business expertise really shines during volatile periods where we can broker the best B2B match.